BBC.com

Includes News and Sport apps, feature sites; BBC Earth, Culture, Travel, Future,, Capital, and BBC Sport.

Specs and Ratecards

Expand the links below to see comprehensive spec and ratecard details across devices for BBC.com

Downloadable forms and ratecards

Below are the latest submission guidelines and ratecards for digital ad formats available on BBC.com plus the most recent list of BBC Advertising's approved third-party vendors:

BBC Advertising digital ratecard - October 2018

BBC Advertising creative technical specifications - December 2017

BBC Advertising approved third-party vendors - 2018

Any vendors not on the approved list above and wishing to work with BBC Advertising – please complete IN FULL the form below and submit to neil.bowman@bbc.com or terence.robinson@bbc.com

BBC Advertising third-party vendor approval form

adtabs ad format  

 

See the tables below for desktop and mobile web specifications for AdTabs ad format. Not available on App.

 

Desktop Specifications

 Availability
  • Across all sites except main Homepage or News Homepage.
  • Unit sold as part of a buyout
 Dimensions 
  • 140x140
 File Size / Polite  Download & Source  Format
  • 2MB Max
 Accepted Ad Formats
  • Rich Media and HTML5 (served by third parties only)
 Ad Submission  Requirements
  • 7 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Compulsory - please see a list of approved vendors in the downloadable forms section at the top of this page
  • Third party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • Frequency capping of one execution per user per day.
  • Close X Button: Always visible on every tab and on expanded screen
  • ADVERTISEMENT text on the top of banner
  • Full page expansion allowed on click/tap.
  • Maximum of 8 tabs can be part of the entire execution.
 Video and Animation
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off

Mobile web Specifications

 Availability
  • Across all sites except main Homepage or News Homepage.
  • Unit sold as part of a buyout.
 Dimensions 
  • 140 x 140
 File Size / Polite  Download & Source  Format
  • 2mb max 
 Accepted Ad Formats
  • Rich Media and HTML5 (served by third parties only)
 Ad Submission  Requirements
  • 7 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Compulsory - please see list of approved vendors in the downloadable forms section at the top of this page
  • Third party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • Frequency capping of one execution per user per day.
  • Close X Button: Always visible on every tab and on expanded screen
  • ADVERTISEMENT text on the top of banner
  • Full page expansion allowed on click/tap.
  • Maximum of 8 tabs can be part of the entire execution
 Video and Animation
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off

 

 

billboard ad format  

See the tables below for desktop and mobile web (large tablet only) specifications for Billboard ad format. Not available on App.

 

Desktop Specifications

 Availability
  • All areas and sites
 Dimensions 
  • 970 x 250 (88 x 31 or 970 x 31 leave behind after close)
 File Size / Polite  Download & Source  Format
  • 40kb Initial load
  • 1MB max.
 Accepted Ad Formats
  • Rich Media and HTML5 (served by third parties only)
 Ad Submission  Requirements
  • 7 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Compulsory - please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • The Billboard loads and remains in expanded state: 970 x 250
  • User triggers the close button
  • Collapsed state presents "show ad" button
 Additional References
 Video and Animation
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off

Mobile Web Specifications

Large tablet only

 Availability
  • All areas and sites
 Dimensions 
  • 970 x 250 (88 x 31 or 970 x 31 leave behind after close)
  • Landscape only
 File Size / Polite  Download & Source  Format
  • 40kb Initial load
  • 1MB max.
 Accepted Ad Formats
  • Rich Media and HTML5 (served by third parties only)
 Ad Submission  Requirements
  • 7 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Compulsory - please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • The Billboard loads and remains in expanded state: 970 x 250
  • User triggers the close button
  • Collapsed state presents "show ad" button
 Additional References
  • Sizmek build guide
  • Sizmek html5 billboard build guide 
  • Doubleclick guide (IAB Billboard AS3)
  • DC IAB Billboard html5 template
 Video and Animation
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off

 

 

cascade ad format  

See the tables below for desktop and mobile web (large tablet only) specifications for Cascade ad format. Not available on App.

 

Desktop Specifications

 Availability
  • All areas and sites (excluding News/homepage)
 Dimensions 
  • 940 x 230 (expands to 940 x 690)
 File Size / Polite  Download & Source  Format
  • 40kb Initial Load
  • 60kb Polite Download
  • 1MB Total File Size
 Accepted Ad Formats
  • Rich Media and HTML5 (served by third parties only)
 Ad Submission  Requirements
  • 7 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Compulsory - please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • "Close ad" button always present when two or three panels are expanded
  • The format will overlay the editorial content. This should not push the page down
  • Format is buyout only and the MPU will be closed down
  • There is no frequency cap
 Video and Animation
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off

Mobile Web Specifications

Large tablet only

 Availability
  • All areas and sites (excluding News/homepage)
 Dimensions 
  • 940 x 230 (expands to 940 x 690)
  • Landscape only
 File Size / Polite  Download & Source  Format
  • 40kb Initial Load
  • 60kb Polite Download
  • 1MB Total File Size
 Accepted Ad Formats
  • Rich Media and HTML5 (served by third parties only)
 Ad Submission  Requirements
  • 7 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Compulsory - please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • "Close ad" button always present when two or three panels are expanded
  • The format will overlay the editorial content. This should not push the page down
  • Format is buyout only and the MPU will be closed down
  • There is no frequency cap
 Video and Animation
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off

 

 

filmstrip ad format  

See the tables below for desktop and mobile web (large tablet only) specifications for Film Strip ad format. Not available on App.

 

Desktop Specifications

 Availability
  • All areas and sites (except Video Asset pages)
 Dimensions 
  • 300 x 600 Content cells: max of (5) 300 x 600 px content cells that make up a 300 x 3000 container
 File Size / Polite  Download & Source  Format
  • 100kb Initial Load
  • Subsequent file loads: streaming video can be loaded into parent 100k cell upon user click only.
 Accepted Ad Formats
  • Rich Media and HTML5 (served by third parties only)
 Ad Submission  Requirements
  • 7 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Compulsory - please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • No Expansion allowed
 Video and Animation
  • Frame rate: 24 FPS max
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off
  • CPU usage: between 20% and 30% after initial file load. An initial spike of up to 60% is acceptable in the first five seconds

Mobile Web Specifications

Large tablet only

 Availability
  • All areas and sites (except Video Asset pages)
 Dimensions 
  • 300 x 600 Content cells: max of (5) 300 x 600px content cells that make up a 300 x 3000 container
  • Landscape only
 File Size / Polite  Download & Source  Format
  • 100kb Initial Load
  • Subsequent file loads: streaming video can be loaded into parent 100k cell upon user click only.
 Accepted Ad Formats
  • Rich Media and HTML5 (served by third parties only)
 Ad Submission  Requirements
  • 7 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Compulsory - please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • No Expansion allowed
 Video and Animation
  • Frame rate: 24 FPS max
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off
  • CPU usage: between 20% and 30% after initial file load. An initial spike of up to 60% is acceptable in the first five seconds

 

 

half page ad spec  

 

See the tables below for desktop and mobile web (large tablet only) specifications for Half-page ad format. Not available on App.

 

Desktop Specifications

 Availability
  • All areas and sites (except Video Asset pages)
 Dimensions 
  • 300 x 600
 File Size / Polite  Download & Source  Format
  • 60kb initial load
  • 1mb max 
 Accepted Ad Formats
  • GIF, JPEG, animated GIF, PNG, HTML5 (served by third parties only), Javascript
 Ad Submission  Requirements
  • 5 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • Max expand LEFT only - 600 x 600
 Video and Animation
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off

 

Mobile Web Specifications

Large tablet only

 Availability
  •  All areas and sites (except Video Asset pages)
 Dimensions 
  • 300 x 600
 File Size / Polite  Download & Source  Format
  • 60kb initial load
  • 1mb max 
 Accepted Ad Formats
  • GIF, JPEG, animated GIF, PNG, HTML5 (served by third parties only), Javascript
 Ad Submission  Requirements
  • 5 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • Expansion not allowed
 Video and Animation
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off

 

 

 

In-read ad format for bbc.com

Desktop specifications for InRead ad format. Not available on mobile web or App

 

Desktop

Availability
  • On all Sport stories and News stories under the following sections: Business, Technology, Science, Health, Entertainment
Dimensions (WxH)
  • 640x360
File size, polite download
and source format
  • TEADS: 200mb. VAST 2.0: 5mb
Accepted ad formats
  • TEADS upload creative, VAST 2.0 redirect, VPAID 1.0
Ad submission requirements
  • 7 working days
HTML5
  • 3rd party served ONLY HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
Third-party creatives
Execution guidelines
  • AVC - yes
  • 30 sec max (additional fee for longer ads)
  • Aspect ratio - 16:9 only
  • Resolution - 640x360 - 1920x1080 max
  • Video bitrate - up to 700kbps
  • Frame rate - 24 fps recommended
  • Must have close button audio
  • Mono/stereo
  • Size-16bit (44.1khz)
  • Must be audio mute
  • Protocol RTMP et http
  • NO COMPANION
  • Must have close button
  • TEADS audio bitrate - 48 kbps audio level range -3dBfs to -1dBfs
Video and animation
  • Sound on mute/user-initiated. Controls must contain Audio On/Off

 

 

Specifications for Interscroller mobile web only. Not available on desktop or App.

 

Mobile Web

Availability
  • Phone only - all phones
  • BBC homepage/article page only
Dimensions (WxH)
  • 300x250 with expansion to full screen width
File size, polite download
and source format
  • 60kb. Initial Load
  • 1MB Total
Accepted ad formats
  • Rich Media and HTML5 (served by third parties only)
Ad submission requirements
  • 7 working days
HTML5
  • Third party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
Third-party creatives
  • This ad format is only provided by Celtra, Sizemek or DCM.
  • Please contact them to build the execution and please provide third-party tags only from these vendors. 
  • All 3rd party tags must be HTTPS
Execution guidelines
  • Expansion automatic - to full width of screen
  • Top bar above creative will show ADVERTISMENT, bottom bar will show CONTENT CONTINUES
Video and animation
  • Animation and looping – up to 30 sec max
  • Video:

          - up to 15 secs – autoplay, sound on mute/user-initiated
          - exceeds 15 seconds - video and sound user-initiated only
          - controls must contain toggles for Play/Pause and Audio On/Off

Interstitial specs  

See the tables below for desktop, mobile web and App specifications for Interstitial and prestitial ad formats.

 

Desktop Specifications

 Availability
  • All areas and sites
 Dimensions 
  • 640 x 480 or 300 x 600 or 500 x 500
 File Size / Polite  Download & Source  Format
  • 80kb initial load
  • 200kb Polite Download
  • 1mb max (streaming only)
 Accepted Ad Formats
  • GIF, JPEG, animated GIF, PNG, HTML5 (served by third parties only), Javascript
  • iFrame tags only
 Ad Submission  Requirements
  • 7 working days
 HTML5
  • 3rd party served ONLY HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • Capped once every 24 hours per user prestitial (entry point) Interstitial (between BBC pages)
  • Expanded size not allowed
 Video and Animation
  • 7 seconds max
  • Auto-close after 7 seconds, regardless of user interaction

Mobile Web Specifications

 Availability
  • All areas and sites
 Dimensions 
  • Responsive to device
 File Size / Polite  Download & Source  Format
  • 30kb initial (50k for tablet)
  • 200kb Polite Download
  • 1mb max (streaming only)
 Accepted Ad Formats
  • HTML5 (served by third parties only), Javascript
 Ad Submission  Requirements
  • 7 working days
 HTML5
  • 3rd party served ONLY HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • Capped once every 24 hours per user prestitial (entry point) Interstitial (between BBC pages)
  • Expanded size not allowed
 Video and Animation
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off

App Specifications

 Availability
  • On BBC News app for iOS and Android. BBC Sport app is enabled for F1 and Golf
 Dimensions 
  • Responsive to device
 File Size / Polite  Download & Source  Format
  • 30kb initial (50k for tablet)
  • 200kb Polite Download
  • 1mb max (streaming only)
 Accepted Ad Formats
  • HTML5 (served by third parties only), Javascript
  • MRAID 1.0 only admob specs
 Ad Submission  Requirements
  • 7 working days
 HTML5
  • 3rd party served ONLY HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • Please ensure OS compatibility before submitting
  • All third-party tags must be HTTPS
 Execution Guidelines
  • Capped at once per user per session and viewed before second story page
  • Expanded size not allowed
 Video and Animation
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off

 

App specifications for Interstitial Videos of the Day/Stories. Not available on desktop or mobile web.

 

App

Availability
  • On the BBC News App on iOS and Android - phone only
Dimensions (WxH)
  • 540 x 960
File size, polite download
and source format
  • Static: Max 200kb
  • Video: Max 600kb + video poster image: Max 200kb
Accepted ad formats
  • Static: jpg, png
  • Video: h.264 main profile in mp4 container
  • Video poster image (to mirror first frame of video): jpg, png
Ad submission requirements
  • 7 working days
HTML5
  • n/a
Third-party creatives
  • n/a
Execution guidelines
  • Videos of the Day - Appears between videos 2 & 3 and 6 & 7
  • Stories - Appears between videos 1 & 2 and 3 & 4
  • No close button - swipe to close
  • ADVERTISEMENT - always visible, top-left corner, in Helvetica bold caps 10pt in colour #505050
  • LEARN MORE appears top-right corner
  • Clickthrough capability opens in Chrome or Mobile Safari 
  • Ad will never show before the final video or when either of the adjacent videos is flagged as insensitive
Video and animation
  • 10 sec max duration
  • Audio toggle appears bottom right
  • Audio mute by default
  • Video will loop until swiped off screen

 

bbc news app ad format on kindle

News specifications for Kindle. Not available on desktop or mobile web.

 

App

Availability
  • Across the BBC News App on iOS and Android
Dimensions (WxH)
  • 600x60 - Portrait only
File size, polite download
and source format
  • Max 25kb
Accepted ad formats
  • GIF, JPEG, animated GIF, PNG, HTML5 (served by third parties only), Javascript
Ad submission requirements
  • 5 working days
HTML5
  • 3rd party served ONLY HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML see http://www.iab.net/html5
Third-party creatives
Execution guidelines

 

Video and animation
  • Animation and looping – up to 30 sec max
  • Video - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user-initiated only
  • Controls must contain toggles for Play/Pause and Audio On/Off

leaderboard ad format  

See the tables below for desktop, mobile web and App specifications for Leaderboard ad format.

Desktop Specifications

 Availability
  • All areas (except Video Asset Pages) 
 Dimensions 
  • 728 x 90 or 970 x 90 wide leaderboard
 File Size / Polite  Download & Source  Format
  • 40kb Initial File Size
  • 200kb polite download
  • 1mb (streaming only)
 Accepted Ad Formats
  • GIF, JPEG, animated GIF, PNG, HTML5 (served by third parties only), Javascript
 Ad Submission  Requirements
  • 5 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • Must expand DOWN only
  • 728x300 MAX
  • 970x300 MAX
 Video and Animation
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off

Mobile web Specifications

Large tablet only

 Availability
  • All areas (except Video Asset Pages) 
 Dimensions 
  • 728 x 90 or *970 x 90 wide leaderboard (large tablet only)
 File Size / Polite  Download & Source  Format
  • 40kb Initial File Size
  • 200kb polite download
  • 1mb (streaming only)
 Accepted Ad Formats
  • GIF, JPEG, animated GIF, PNG, HTML5 (served by third parties only), Javascript
 Ad Submission  Requirements
  • 5 working days
 HTML5
  • 3rd party served ONLY HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  •  Expansion allowed - on tap, to full screen
 Video and Animation
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off

App Specifications

 Availability
  • Across the BBC News App on iOS and Android devices (tablet only)
 Dimensions 
  • 728 x 90
 File Size / Polite  Download & Source  Format
  • 40kb Initial File Size
 Accepted Ad Formats
  • GIF, JPEG, animated GIF, PNG, HTML5 (served by third parties only), Javascript
 Ad Submission  Requirements
  • 5 working days
 HTML5
  • 3rd party served ONLY HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  •  Expansion allowed - on tap, to full screen
 Video and Animation
  • animation and looping – up to 30 sec max
  • Video - not allowed

 

MPU ad specification  

See the tables below for desktop, mobile web and App specifications for MPU ad format.

Desktop Specifications

 Availability
  • All areas and sites
 Dimensions 
  • 300 x 250
 File Size / Polite  Download & Source  Format
  • 40kb initial load
  • 200kb max 
 Accepted Ad Formats
  • GIF, JPEG, animated GIF, PNG, HTML5 (served by third parties only), Javascript
 Ad Submission  Requirements
  • 5 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • Expansion allowed, 600 x 600 maximum, LEFT or DOWN, on click only, with close button
 Video and Animation
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off

Mobile web Specifications

 Availability
  • All areas and sites
 Dimensions 
  • 300 x 250
 File Size / Polite  Download & Source  Format
  • 15kb Max (40kb iPad)
 Accepted Ad Formats
  • GIF, JPEG, animated GIF, PNG, HTML5 (served by third parties only), Javascript
 Ad Submission  Requirements
  • 5 working days
 HTML5
  • 3rd party served ONLY HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • Expansion allowed - to full screen on tap
 Video and Animation
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off

App Specifications

 Availability
  • Across the BBC News App on iOS and Android devices
 Dimensions 
  • 300 x 250
 File Size / Polite  Download & Source  Format
  • 15kb Max (40kb iPad)
 Accepted Ad Formats
  • GIF, JPEG, animated GIF, PNG, HTML5 (served by third parties only), Javascript
  • MRAID 1.0 only admob specs
 Ad Submission  Requirements
  • 5 working days
 HTML5
  • 3rd party served ONLY HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • Please ensure OS compatibility before submitting
  • All third-party tags must be HTTPS
 Execution Guidelines
  •  Expansion allowed - to full screen on tap
 Video and Animation
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off

 

parallax ad unit  

See the tables below for desktop and mobile web (large tablet only) specifications for Parallax ad format. Not available on App.

 

Desktop Specifications

 Availability
  • Homepage and feature sites only
 Dimensions 
  • Displayed window: 976 x 400
  • Creative may need higher in case of a Reveal Parallax i.e. 976 x 800
 File Size / Polite  Download & Source  Format
  • Initial load = 200kb
  • 2mb Total
 Accepted Ad Formats
  • Rich Media and HTML5 (served by third parties only)
 Ad Submission  Requirements
  • 7 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Compulsory - please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • Format consists of a full width responsive ad that to 'reveal' a different window into the background
  • Expansion not allowed
 Video and Animation
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off
  • CPU usage: between 20% and 30% after initial file load. An initial spike of up to 60% is acceptable in the first five seconds.

Mobile Web Specifications

Large tablet only

 Availability
  • Homepage and feature sites only
 Dimensions 
  • Displayed window: 976 x 400
  • Creative may need higher in case of a Reveal Parallax i.e. 976 x 800
  • Landscape only
 File Size / Polite  Download & Source  Format
  • Initial load = 200kb
  • 2mb Total
 Accepted Ad Formats
  • Rich Media and HTML5 (served by third parties only)
 Ad Submission  Requirements
  • 7 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Compulsory - please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • Format consists of a full width responsive ad that to 'reveal' a different window into the background
  • Expansion not allowed
 Video and Animation
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off
  • CPU usage: between 20% and 30% after initial file load. An initial spike of up to 60% is acceptable in the first five seconds.

 

 

 

 

bbc.com pre-roll ad spec  

See the tables below for desktop, mobile web and App specifications for Pre-roll ad format.

Desktop Specifications

 Availability
  • All areas and sites, except for World Service Chinese, Nepali, Kyrgyz and Ukrainian sites
 Dimensions 
  • 640 x 360
 Execution Guidelines
 File Size / Polite  Download & Source  Format
  • Max 1.1mb (or max 500 mb - streaming only)
 Accepted Ad Formats
  • mp4, vast 3.0, vpaid 1.0 (served via high performance CDN covering the targeted region)
 Ad Submission  Requirements
  • 7 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Video and Animation
  • Up to 15 sec - not skippable
  • Above 15 sec - skippable - max 90 sec, skip function enabled at 15 seconds
  • Skip function is a countdown of 15-seconds at which point the user can skip the rest of the ad

 

Mobile Web Specifications

 Availability
  • Varies by device ask for more info
 Dimensions 
  • 640 x 360
 Execution Guidelines
 File Size / Polite  Download & Source  Format
  • 1.1mb total
 Accepted Ad Formats
  •  • HTML5 (served by third parties only), Javascript
 Ad Submission  Requirements
  • 7 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Video and Animation
  • Up to 15 sec - not skippable
  • Above 15 sec - skippable - max 90 sec, skip function enabled at 15 seconds
  • Skip function is a countdown of 15-seconds at which point the user can skip the rest of the ad
  • Skippable not available on iPhone/Android 2.1 or lower - for those creatives specifically 15 sec max only

 

App Specifications

 Availability
  • Varies by device ask for more info
 Dimensions 
  • 640 x 360
 Execution Guidelines
 File Size / Polite  Download & Source  Format
  • 1.1mb max
 Accepted Ad Formats
  •  • HTML5 (served by third parties only), Javascript
 Ad Submission  Requirements
  • 7 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Video and Animation
  • Up to 15 sec - not skippable
  • Above 15 sec - skippable - max 90 sec, skip function enabled at 15 seconds
  • Skip function is a countdown of 15-seconds at which point the user can skip the rest of the ad

 

pushdown ad format  

See the tables below for desktop and mobile web (large tablet only) specifications for Pushdown ad format. Not available on App.

 

Desktop Specifications

 Availability
  • All areas and sites
 Dimensions 
  • 970 x 66 (expanded 970 x 418)
 File Size / Polite Download & Source Format
  • 40kb initial load
  • 1mb max 
 Accepted Ad Formats
  • Rich Media and HTML5 (served by third parties only)
 Ad Submission Requirements
  • 7 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Compulsory - please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • 970 x 418 max. Must expand DOWN only. Expanding Pushdown ad units "push" page content down rather than expanding over page content
  • Ad automatically expands for 7 seconds then auto-retracts.
  • Manual expansion on click ONLY, anytime after initial auto-expand
 Video and Animation
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off

Mobile Web Specifications

Large tablet only

 Availability
  • All areas and sites
 Dimensions 
  • 970 x 66 (expanded 970 x 418)
  • Landscape only
 File Size / Polite  Download & Source  Format
  • 40kb initial load
  • 1mb max 
 Accepted Ad Formats
  • Rich Media and HTML5 (served by third parties only)
 Ad Submission Requirements
  • 7 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Compulsory - please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • 970 x 418 max. Must expand DOWN only. Expanding Pushdown ad units "push" page content down rather than expanding over page content
  • Ad automatically expands for 7 seconds then auto-retracts.
  • Manual expansion on click ONLY, anytime after initial auto-expand
  • Two options for submitting tags: 
 Video and Animation
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off

 

 

smartphone banner  

See the tables below for App and mobile web specifications for Smartphone Banner ad format. Not available on desktop.

 

Mobile Web Specifications

 Availability
  • All areas and sites
 Dimensions 
  • 300 x 50
 File Size / Polite  Download & Source  Format
  • 15kb Max 
 Accepted Ad Formats
  • GIF, JPEG, animated GIF, PNG, HTML5 (served by third parties only), Javascript
 Ad Submission  Requirements
  • 5 working days
 HTML5
  • 3rd party served ONLY HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • Expansion allowed - on tap, up to 300 x 250, must have close button
  • No half-expandable or auto-expandable allowed
  • Ensure images and landing page are mobile web optimized
 Video and Animation
  • Animation and looping - up to 30 seconds max
  • Video - not allowed

App Specifications

 Availability
  • Across the BBC News/Sports App on iOS and Android devices
 Dimensions 
  • 320 x 50
 File Size / Polite  Download & Source  Format
  • 15kb Max 
 Accepted Ad Formats
  • GIF, JPEG, animated GIF, PNG, HTML5 (served by third parties only), Javascript
  • MRAID 1.0
 Ad Submission  Requirements
  • 5 working days
 HTML5
  • 3rd party served ONLY HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • Full page expansion on tap/click with close button - MRAID 1.0 compliant
  • No half-expandable or auto-expandable allowed
  • Ensure images and landing page are mobile web optimized
 Video and Animation
  • Animation and looping - up to 30 seconds max
  • Video - not allowed

 

 

 

 

sponsorship ad format  

See the tables below for desktop and mobile web (large tablet only) specifications for Sponsorship ad format. Not available on App.

 

Desktop Specifications

 Availability
  • Homepage
  • Business
  • Technology
  • All feature sites golf, tennis, F1
 Dimensions 
  • 88 x 31
 File Size / Polite  Download & Source  Format
  • 10kb max
 Accepted Ad Formats
  • GIF, JPEG, animated GIF, PNG, HTML5 (served by third parties only), Javascript
 Ad Submission  Requirements
  • 5 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • Image will be displayed alongside "In association with"
  • No more than two sponsors can be displayed for a period of 24h on the BBC Homepage
  • Expansion not accepted.
 Video and Animation
  • Not accepted

Mobile Web Specifications

 Availability
  • Homepage
  • Business
  • Technology
  • All feature sites golf, tennis, F1
 Dimensions 
  • 88 x 31
 File Size / Polite  Download & Source  Format
  • 10kb max
 Accepted Ad Formats
  • GIF, JPEG, animated GIF, PNG, HTML5 (served by third parties only), Javascript
 Ad Submission  Requirements
  • 5 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • Image will be displayed alongside "In association with"
  • No more than 2 sponsors can be displayed for a period of 24h on the BBC Homepage
  • Expansion not accepted.
 Video and Animation
  • Not accepted

 

 

 

 

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