BBC World Service 

Specs and Ratecards

Expand the buttons below to see comprehensive spec and ratecard details across devices for BBC World Service sites

Downloadable forms and ratecards

Below are the latest submission guidelines and ratecards for digital ad formats available on World Service sites.

BBC Advertising digital ratecard - April 2017

BBC Advertising creative technical specifications - December 2017

BBC Advertising approved third-party vendors - December 2017

Any vendors not on the approved list above and wishing to work with BBC Advertising – please complete IN FULL the form below and submit to neil.bowman@bbc.com or terence.robinson@bbc.com

BBC Advertising third-party vendor approval form

world service billboard ad format  

See the tables below for desktop and mobile web (large tablet only) specifications for Billboard ad format. 

 

Desktop Specifications

 Availability
  • Across sites
 Dimensions 
  • 970 x 250 (88 x 31 or 970 x 31 leave behind after close)
 File Size / Polite  Download & Source  Format
  • 40kb Initial load
  • 1MB max.
 Accepted Ad Formats
  • Rich Media and HTML5 (served by third parties only)
 Ad Submission  Requirements
  • 7 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Compulsory - please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • The Billboard loads and remains in expanded state: 970 x 250
  • User triggers the close button
  • Collapsed state presents "show ad" button
 Additional References
  • Sizmek build guide
  • Sizmek html5 billboard build guide 
  • Doubleclick guide (IAB Billboard AS3)
  • DC IAB Billboard html5 template
 Video and Animation
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off

Mobile Web Specifications

Large tablet only

 Availability
  • Across sites
 Dimensions 
  • 970 x 250 (88 x 31 or 970 x 31 leave behind after close)
  • Landscape only
 File Size / Polite  Download & Source  Format
  • 40kb Initial load
  • 1MB max.
 Accepted Ad Formats
  • Rich Media and HTML5 (served by third parties only)
 Ad Submission  Requirements
  • 7 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Compulsory - please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • The Billboard loads and remains in expanded state: 970 x 250
  • User triggers the close button
  • Collapsed state presents "show ad" button
 Additional References
  • Sizmek build guide
  • Sizmek html5 billboard build guide 
  • Doubleclick guide (IAB Billboard AS3)
  • DC IAB Billboard html5 template
 Video and Animation
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off

 

 

world service half page ad spec  

See the tables below for desktop and mobile web (large tablet only) specifications for Half-page ad format. 

 

Desktop Specifications

 Availability
  • All areas and sites (except Video Asset pages)
 Dimensions 
  • 300 x 600
 File Size / Polite  Download & Source  Format
  • 60kb initial load
  • 1mb max 
 Accepted Ad Formats
  • GIF, JPEG, animated GIF, PNG, HTML5 (served by third parties only), Javascript
 Ad Submission  Requirements
  • 5 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • Max expand LEFT only - 600 x 600
 Video and Animation
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off

Mobile Web Specifications

Large tablet only

 Availability
  • All areas and sites (except Video Asset pages)
 Dimensions 
  • 300 x 600
 File Size / Polite  Download & Source  Format
  • 60kb initial load
  • 1mb max 
 Accepted Ad Formats
  • GIF, JPEG, animated GIF, PNG, HTML5 (served by third parties only), Javascript
 Ad Submission  Requirements
  • 5 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • Expansion not allowed
 Video and Animation
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off

 

 

world service leaderboard ad format  

See the tables below for desktop and mobile web specifications for Leaderboard ad format.

 

Desktop Specifications

 Availability
  • All areas (except Video Asset Pages) 
 Dimensions 
  • 728 x 90 or 970 x 90 wide leaderboard
 File Size / Polite  Download & Source  Format
  • 40kb Initial File Size
  • 200kb (without video) max
  • 1mb (true video streaming)
 Accepted Ad Formats
  • GIF, JPEG, animated GIF, PNG, HTML5 (served by third parties only), Javascript
 Ad Submission  Requirements
  • 5 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • Must expand DOWN only
  • 728x300 MAX
  • 970x300 MAX
 Video and Animation
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off

Mobile web Specifications

Large tablet only

 Availability
  • All areas (except Video Asset Pages) 
 Dimensions 
  • 728 x 90 or *970 x 90 wide leaderboard (large table only)
 File Size / Polite  Download & Source  Format
  • 40kb Initial File Size
  • 200kb (without video) max
  • 1mb (true video streaming)
 Accepted Ad Formats
  • GIF, JPEG, animated GIF, PNG, HTML5 (served by third parties only), Javascript
 Ad Submission  Requirements
  • 5 working days
 HTML5
  • 3rd party served ONLY HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  •  Expansion allowed - on tap, to full screen
 Video and Animation
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off

 

world service MPU ad format  

See the tables below for desktop and mobile web specifications for MPU ad format.

 

Desktop Specifications

 Availability
  • All areas and sites
 Dimensions 
  • 300 x 250
 File Size / Polite  Download & Source  Format
  • 40kb initial load
  • 200kb max 
 Accepted Ad Formats
  • GIF, JPEG, animated GIF, PNG, HTML5 (served by third parties only), Javascript
 Ad Submission  Requirements
  • 5 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • Expansion allowed, 600 x 600 maximum, LEFT or DOWN, on click only, with close button
 Video and Animation
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off

Mobile web Specifications

 Availability
  • All areas and sites
  • Mobile responsive site
 Dimensions 
  • 300 x 250
 File Size / Polite  Download & Source  Format
  • 15kb Max (40kb iPad)
 Accepted Ad Formats
  • GIF, JPEG, animated GIF, PNG, HTML5 (served by third parties only), Javascript
 Ad Submission  Requirements
  • 5 working days
 HTML5
  • 3rd party served ONLY HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • Expansion allowed - to full screen on tap
 Video and Animation
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off

 

world service pre-roll  

See the tables below for desktop and mobile web for Pre-roll ad format.

Only available on BBC Mundo, BBC Russian and BBC Arabic sites.

Desktop Specifications

 Availability
  • All sites, except for World Service Chinese, Nepali, Kyrgyz and Ukrainian sites
 Dimensions 
  • 640 x 360
 File Size / Polite  Download & Source  Format
  • Max 200kb (max 40kb for companion MPU). 1.1mb max for host initiated
 Accepted Ad Formats
  • mp4, vast 3.0, vpaid 1.0 (served via high performance CDN covering the targeted region)
 Ad Submission  Requirements
  • 7 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • COMPANION: 300 x 250 (w x h)
  • No companion in some of the pages due to the specific template
  • Audio not accepted. Expandables not accepted
  • Animation and looping: 30 seconds max. Black border required
  • Further detail click here
 Video and Animation
  • Up to 15 sec - not skippable
  • Above 15 sec - skippable - max 90 sec

 

Mobile web Specifications

 Availability
  • Varies by device
 Dimensions 
  • 640 x 360
 File Size / Polite  Download & Source  Format
  • Max 200kb (max 40kb for companion MPU). 1.1mb max for host initiated
 Accepted Ad Formats
  • mp4, vast 3.0 (served via high performance CDN covering the targeted region)
 Ad Submission  Requirements
  • 7 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • COMPANION: 300 x 250 (w x h)
  • No companion in some of the pages due to the specific template
  • Audio not accepted. Expandables not accepted
  • Animation and looping: 30 seconds max. Black border required
  • Further detail click here
 Video and Animation
  • Up to 15 sec - not skippable
  • Above 15 sec - skippable - max 90 sec
  • Skippable not available on iPhone/Android 2.1 or lower - for those creatives specifically 15 sec max only

 

worldservice push down ad format  

See the tables below for desktop and mobile web (large tablet only) specifications for Pushdown ad format. 

 

Desktop Specifications

 Availability
  • All areas and sites
 Dimensions 
  • 970 x 66 (expanded 970 x 418)
 File Size / Polite  Download & Source  Format
  • 40kb initial load
  • 1mb max 
 Accepted Ad Formats
  • Rich Media and HTML5 (served by third parties only)
 Ad Submission  Requirements
  • 7 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Compulsory - please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • 970 x 418 max. Must expand DOWN only. Expanding Pushdown ad units "push" page content down rather than expanding over page content
  • Ad automatically expands for 7 seconds then auto-retracts.
  • Manual expansion on click ONLY, anytime after initial auto-expand
 Video and Animation
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off

Mobile Web Specifications

Large tablet only

 Availability
  • All areas and sites
 Dimensions 
  • 970 x 66 (expanded 970 x 418)
  • Landscape only
 File Size / Polite  Download & Source  Format
  • 40kb initial load
  • 1mb max 
 Accepted Ad Formats
  • Rich Media and HTML5 (served by third parties only)
 Ad Submission  Requirements
  • 7 working days
 HTML5
  • 3rd party served ONLY
  • HTML5 should support GPT Sync, Async and Legacy Dart rendering
  • HTML5 should always conform to the ad boundary and visibility that are set by the site, in particular when ad div is relocated or hidden on window resizing
  • For more information on HTML - http://www.iab.net/html5
 Third-Party Creatives
  • Compulsory - please see list of approved vendors in the downloadable forms section at the top of this page
  • Third-party tracking allowed
  • All third-party tags must be HTTPS
 Execution Guidelines
  • 970 x 418 max. Must expand DOWN only. Expanding Pushdown ad units "push" page content down rather than expanding over page content
  • Ad automatically expands for 7 seconds then auto-retracts.
  • Manual expansion on click ONLY, anytime after initial auto-expand
  • Two options for submitting tags: 
 Video and Animation
  • Animation and looping – up to 30 sec max
  • Video: - up to 15 secs – autoplay, sound on mute/user initiated
  • Exceeds 15 seconds - video and sound user initiated only - controls must contain toggles for Play/Pause and Audio On/Off

 

 

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