The Value of News 

In an ever-changing and interconnected world, news stories are impacting audiences lives like never before. This BBC study across 14 countries shows how audiences turn to trusted news sources in order to gain clarity and insight and brands in turn advertise on trusted news channels to experience a positive impact on their credibility.

 

Watch the video below to explore how today's audiences see the role of international news channels and contact your local sales office for the full research study.

77%

BELIEVE

International news is more important now 

 

79%

WORRIED

About the impact of fake news 

61%

TRUST

A brand more if it advertises on trusted news channels

70%

VALUE

BBC World News as part of their TV package

Sources: 1.Value of News Study APAC, n=1524 Q. To what extent do you agree or disagree with the following statement? 2. Source: Value of News Study APAC, n=1524 Q. To what extent do you agree or disagree with each of the following statements? Concerned about fake news 3. Source: Value of News Study APAC, n=1524 Q. To what extent do you agree or disagree with each of the following statements? 4. Source: (Q19) Importance of BBC WN being in subscribers’ packages: BDRC Continental, 1st Sep – 12th Sep 2016

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