The Value of News
In an ever-changing and interconnected world, news stories are impacting audiences lives like never before. This BBC study across 14 countries shows how audiences turn to trusted news sources in order to gain clarity and insight and brands in turn advertise on trusted news channels to experience a positive impact on their credibility.
Watch the video below to explore how today's audiences see the role of international news channels and contact your local sales office for the full research study.
77%
BELIEVE
International news is more important now
79%
WORRIED
About the impact of fake news
61%
TRUST
A brand more if it advertises on trusted news channels
70%
VALUE
BBC World News as part of their TV package
Sources: 1.Value of News Study APAC, n=1524 Q. To what extent do you agree or disagree with the following statement? 2. Source: Value of News Study APAC, n=1524 Q. To what extent do you agree or disagree with each of the following statements? Concerned about fake news 3. Source: Value of News Study APAC, n=1524 Q. To what extent do you agree or disagree with each of the following statements? 4. Source: (Q19) Importance of BBC WN being in subscribers’ packages: BDRC Continental, 1st Sep – 12th Sep 2016
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