Science of Memory
The Science of Memory, the latest thought-leadership research project from BBC Global News, combines neuroscience with emotion tracking techniques to explore the relationship between emotions and memory.
By combining emotion tracking technology with neuroscience techniques, we have uncovered a deeper understanding of how to create memorable and emotionally engaging content.
Download the PDF to see the key learnings and recommendations.
The study analysed six brand films created by BBC StoryWorks for clients, measuring emotional and memory response from over 2,000 participants globally to see how they engaged with the content and what elements they committed to long-term memory.
To find out more or see how your brand could benefit from these insights, email: firstname.lastname@example.org
View other insight studies from BBC Advertising
Discover the BBC brands that engage audiences and provide advertising opportunities across screens, the world over.
From content solutions to audience targeting, explore powerful case studies and success stories from across BBC Advertising.
Content specialism. Campaign expertise. Data precision. BBC Advertising, partnering globally to create powerful marketing solutions.