Decoding the Mindset of Decision-Makers

BBC World News and BBC.com commissioned qualitative research to examine how chief decision-makers (C-Suites) consume and engage with news brands. The study revealed that mindset plays an important role in how senior executives choose news brands; that news brand affinity is driven by consistency, credibility and content; and that these work together to form a C-Suite's 'news brand repertoire'.

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