Connecting the Story  

Discover the cross-screen opportunity created by changing news consumption habits.

BBC World News and BBC.com questioned 3,610 high income earners in nine markets about their attitude towards the news, their viewing habits, and how they react to advertising on different devices.  The findings offer compelling insight into the rapidly evolving world of screens, the relationship between devices, and consumer attitudes towards advertising. 

What does this mean for advertisers? Download the booklet to find out

Highlights


42%

PREFER

TV as their main news source

83%

SECOND

Screen when watching news on TV

79%

EXPECT

To see ads on mobiles

3.24

HOURS

Per day consuming news

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