Connecting the Story
Discover the cross-screen opportunity created by changing news consumption habits.
BBC World News and BBC.com questioned 3,610 high income earners in nine markets about their attitude towards the news, their viewing habits, and how they react to advertising on different devices. The findings offer compelling insight into the rapidly evolving world of screens, the relationship between devices, and consumer attitudes towards advertising.
What does this mean for advertisers? Download the booklet to find out
Highlights
42%
PREFER
TV as their main news source
83%
SECOND
Screen when watching news on TV
79%
EXPECT
To see ads on mobiles
3.24
HOURS
Per day consuming news
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