BBC World News and bbc.com/news conducted the first global study into how consumers around the world use their mobile devices. The study revealed clear evidence of the increasing importance of smartphones to affluent consumers at work as well as for consuming news, and showed that users of newer top-end handsets were significantly more receptive towards mobile advertising.
Conducted by Millward Brown, the study surveyed 6,000 smartphone owners in Australia, Germany, Sweden, India, Hong Kong and the USA (50% top income earners and 50% general population)
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