Communicating your brand’s position on climate change...time to hit the RESET button
The events of the past year have seen the reset button hit for almost every part of our lives. Covid-19 has accelerated interest in environmental issues and now is the time for brands to respond with meaningful advertising, engaging an audience who care.
Our new video series speaks to a range of experts in the Energy, Autos, Country Branding and Banking sectors. Each of them give an update on why sustainability remains a priority in their industry, plus advice to brands on business and marketing strategy.
We also caught up with BBC World News presenter, Babita Sharma, who tells us what is happening on the global stage and how businesses in general are rising to the challenge of climate change.
BBC Global News can help your brand create beautifully crafted stories, appealing to the hearts and minds of your customers. Our audiences have a huge interest in protecting the environment and are prepared to pay more for eco-friendly products. We are experts in creating features on sustainability; from special seasons of programmes to a wealth of digital content, even podcasts. Also, just announced, the BBC itself has ambitions to be net zero by 2030.
To find out more, please download one of our mini-decks or one-pagers below. To see our presentation in full contact firstname.lastname@example.org or your usual BBC sales rep.
Babita Sharma, Presenter, BBC World News
Babita is a BBC World News anchor, TV presenter, documentary maker and author. She has covered major global news events including the Trump-Kim Summit in Singapore, the royal wedding of Prince Harry and Meghan Markle, the EU referendum, Rio Olympics 2016 and the award winning BBC 100 Women series.
Marcus Andersson, CEO, Future Place Leadership
Marcus helps cities, regions and countries across Europe to become more attractive, sustainable and connected. He has worked for the Swedish Government, the European Commission and the Baltic Development Forum, on communication and management in policy areas such as international relations, security, sustainability, innovation and marketing.
Eric Hannon, Partner, McKinsey & Company
Eric works with clients on topics such as driving industry collaboration on sustainability and decarbonisation. He specialises in mobility, advanced industries, consumer goods, as well as in creating carbon-abating strategies for his client organizations. Furthermore, he has co-authored several landmark publications and is a World Economic Forum Fellow.
Jon Fletcher, Founder, Big Clean Switch
Jon is an entrepreneur and behaviour change expert who works with some of the world’s biggest brands to help their customers and staff switch to green energy. Previous roles consulting at PwC where he set up a pioneering behaviour change programme, and as director of a market research agency specialising in unpicking behavioural barriers to sustainability.
Dean Frankle, Managing Director & Partner, Boston Consulting Group
Dean is the firm’s regional Asset and Wealth Management lead and is a core member of the Financial Institutions practice. He has a wealth of experience in sustainability, corporate strategy and operations, and was one of Financial News’ Rising Stars of Asset Management for 2019.
Videos recorded in January/February 2021