Most marketers know the benefits that can come with a green marketing strategy, yet so many organisations aren't ready to take the plunge. In this webinar, we heard inspiring stories from sustainability leaders and learnt from brands that embarked on their sustainability marketing campaigns. 

 

Webinar took place on 11 August 2021

Hear from the BBC Correspondents

 

It is a fact that the world is not sustainable in its current state. The BBC’s science and environment journalists provide insights into the environmental issues that are confronting the world today.

Leading with Innovation and Inspiration

 

Hear inspirational stories from leaders in various fields who have dedicated their lives to the sustainability of our world. For example, an expedition to the South Pole powered only by renewable technologies; and a fashion collection created by rescued luxury fabric, and much more.

The Journey to Sustainability

 

In this panel discussion, marketers share how their brands are embracing Sustainability beyond their marketing campaigns and the Do’s and the Don’ts in Sustainability marketing.

Our Sustainability Agenda

 

Hear how the BBC is doing its part for the sustainability of our earth.

Communicating Your Sustainability Agenda

 

Find out how brands are partnering with the BBC to tell their sustainability stories.

EVENT SPEAKERS

Christina Dean

Founder & CEO

The R Collective

Barney Swan

Founder

Climate Force

Elaine Yan Ling Ng

Founder

The Fabrick Lab

Eugene Wang

Co-founder & CEO

Sophie's BioNutrients

Christina Lee

Founder & CEO

Global Green Connect

Michael MacDonald

Group Chief Digital Officer and Executive Consultant

Huawei Asia Pacific

Eric Lim

Chief Sustainability Officer

UOB